Job Description
Job Reference:48604CN_1732104898
Job Type: Permanent
Job Industry: Business Services
Contact Name: Charlene Nieves
Job Location: Toronto
Job Title: Digital Growth Manager, Demand Generation
Job Salary: £90,000 - £100,000 Per Annum
Job Start Date:
Are you a results & data driven B2B Marketing Manager, looking for your next journey?
Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?
Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimise marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth. You will be resilient and passionate, with an analytical mindset, have creative problem-solving skills and a deep understanding of digital marketing channels and tactics.
You will be working full-time in our brand new office, in Downtown Toronto just off of King station!
As a Demand Generation / Marketing Manager, you will:
* Be responsible for web lead growth
* Build awareness and drive pipelines and revenue
* Utilise content, paid social, podcasts, video, and events
* Take ownership of demand generation strategy and execution
* Design and execute data-led campaigns to drive success
* Improve efficiencies and drive conversions by optimising the buyer’s journey
* Collate and deliver regular performance reports and optimise for continuous improvement
* Measure yourself on revenue growth
You demonstrate the following skills, traits, and experience:
* Degree level education with B2B digital marketing experience (demand generation preferred)
* Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
* Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.
* Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes.
* Data acquisition and management knowledge to support lead nurturing and outbound programs.
* ABM go-to-market strategies.
* Strong writing and communication skills
* Persuasive copywriting
* Data-driven
* Highly analytical
Perks and Benefits:
* Three weeks of vacation, with additional vacation days increasing after two and five years of service
* Birthday day off
* RRSP matching program
* Enhanced health and dental benefits
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