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Job Description

  • Job Reference:965357CCR6_1725628622

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: London

  • Job Title: Events And Marketing Executive

  • Job Salary: £26,000 - £30,000 Per Annum

Posted On: 6th September 2024

Calling all Events & Marketing Superstars!

We are supporting a dynamic leader in the professional services sector, with their search to find an energetic and results-focused Events and Marketing Executive – someone to accelerate their events programme and drive marketing efforts!

This is a fantastic opportunity to take ownership of exciting multi-channel campaigns, collaborate cross-functionally with teams, and shape the future of events within a fast-growing division. If you’re passionate about marketing, events, and content creation, this role will give you the scope to grow, learn, and progress through structured career pathways.

TikTok & Podcast Strategy

* Launch and manage the brand on TikTok, creating engaging, trend-focused content to boost visibility and engagement.
* Develop and execute multiple podcast series, handling everything from content planning and guest coordination to recording, editing, and promotion.
* Integrate TikTok and podcast efforts into broader marketing campaigns to maximise impact.
* Monitor performance metrics and provide insights to optimise future content strategies.

Event Management & Strategy

* Lead the management and growth of webinars and digital events, targeting business-set goals.
* Collaborate on vision and growth with senior leadership, taking ownership of the digital event schedule.
* Craft engaging briefs for webinars/events that appeal to the right audience, including partners and associations.
* Drive registration for events with audiences ranging from 500 to 14,000 attendees.
* Coordinate post-event processes, ensuring leads are followed up to maximise new business opportunities.

Multi-Channel Marketing Campaigns

* Contribute to strategic campaigns aimed at driving leads and conversions.
* Build and manage email campaigns, nurturing leads and reporting on performance.
* Work closely with the sales team to enable new product launches and proposals.

Content Creation & CRM Management

* Create case studies and customer success stories to showcase event results.
* Maintain CRM systems with all relevant event, attendee, and business data to demonstrate ROI.
* Ensure all marketing materials and event content meet branding guidelines.

Team Collaboration & Stakeholder Engagement

* Support internal teams, including BDMs, BSCs, and senior stakeholders, ensuring clear communication throughout the event process.
* Liaise with external partners to ensure events are relevant and aligned with their audience needs.

Skills & Experience

* Proven experience in a fast-paced marketing environment, ideally within B2B.
* Strong creativity and writing skills with a passion for content creation (social media, podcasts, etc.).
* Experience in managing and delivering successful B2B events, webinars, or podcasts.
* Excellent time management and organisational skills, with the ability to meet tight deadlines.
* Ability to collaborate effectively across departments, with strong communication skills.
* Eye for detail and a passion for producing high-quality work.

965357CCR6

INDLON

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