Job Description
Job Reference:48487CN_1730453019
Job Type: Permanent
Job Industry: Business Services
Contact Name: Charlene Nieves
Job Location: Toronto
Job Title: Marketo Specialist - Marketing Automation
Job Salary: 60,000 - 70,000 Per Annum
Job Start Date:
Join our vibrant marketing team in Toronto Downtown as a Marketing Automation Specialist! 🚀
Hybrid work model – 3-4 days onsite – Downtown Toronto off of King station
We are on the lookout for a hard-working individual to spearhead automation campaigns across our group companies. This role is pivotal in driving online acquisition growth plans and requires someone motivated to excel in a supportive environment.
Key Responsibilities:
* Utilize Marketo for implementing various campaigns and programs
* Design and create campaign assets such as emails, landing pages, and forms
* Conduct A/B testing and optimize automated workflows
* Ensure seamless integration of Marketo with Salesforce CRM
* Collaborate with teams to measure campaign performance and align efforts with marketing objectives
Mandatory Skills:
* 1-2 years of Marketing Automation Platforms experience, preferably Marketo; certification an asset!
* Proficiency in lead scoring, A/B testing, and audience segmentation
* Strong email marketing and campaign experience
* Excellent analytical skills and project management abilities
Desirable Skills:
* Experience in B2B marketing
* Familiarity with Salesforce CRM and HTML/CSS
* Knowledge of webhooks, API integration, and programming languages
Perks and Benefits:
* Day off on your birthday
* Enhanced Benefits with Health and Dental Coverage
* We offer a Registered Retirement Savings Plan (RRSP) Matching Program
* Downtown Location
* Vacation Days increase after 2 and 5 years’ service
INDCAN
48487CN