Job Description

• Job Reference:48487CN_1731945647

• Job Type: Permanent

• Job Industry: Business Services

• Contact Name: Charlene Nieves

• Job Location: Toronto

• Job Title: Marketo Specialist - Marketing Automation

• Job Salary: 60,000 - 70,000 Per Annum

Job Start Date: ASAP

Join our vibrant marketing team in Toronto Downtown as a Marketing Automation Specialist! 🚀

Hybrid work model – 3-4 days onsite – Downtown Toronto off of King station

We are on the lookout for a hard-working individual to spearhead automation campaigns across our group companies. This role is pivotal in driving online acquisition growth plans and requires someone motivated to excel in a supportive environment.

Key Responsibilities:

* Utilize Marketo for implementing various campaigns and programs
* Design and create campaign assets such as emails, landing pages, and forms
* Conduct A/B testing and optimize automated workflows
* Ensure seamless integration of Marketo with Salesforce CRM
* Collaborate with teams to measure campaign performance and align efforts with marketing objectives

Mandatory Skills:

* 1-2 years of Marketing Automation Platforms experience, preferably Marketo; certification an asset!
* Proficiency in lead scoring, A/B testing, and audience segmentation
* Strong email marketing and campaign experience
* Excellent analytical skills and project management abilities

Desirable Skills:

* Experience in B2B marketing
* Familiarity with Salesforce CRM and HTML/CSS
* Knowledge of webhooks, API integration, and programming languages

Perks and Benefits:

* Day off on your birthday
* Enhanced Benefits with Health and Dental Coverage
* We offer a Registered Retirement Savings Plan (RRSP) Matching Program
* Downtown Location
* Vacation Days increase after 2 and 5 years’ service

INDCAN

48487CN